Problem: The health, cost and environmental benefits of cycling are widely known but its dangers are still evident. These dangers are reflected in the decline of cycling as a means of transportation in recent years. This project aims to reduce accidents between motorists and cyclists by increasing community awareness and knowledge of safe cycling practices. Creating a safer road and pathway environment for both motorists and cyclists.
Audience: This project’s audience consists of people interested in cycling, current cyclists, motorists, and pedestrians. Specifically targeting cyclists and drivers aged 16-24. This demographic has been selected as it represents a critical milestone, at which most people transition towards heavy bike or vehicle use. It also covers the learning period for most new drivers.
Rationale: Sprocket works towards a positive road culture by humanizing cyclists, communicating important information and displaying it in an easy to understand way.
Cyclist safety relies on education, cooperation, and communication between all road users. Spreading awareness and increasing situational knowledge of cyclists and motorists helps to develop confidence, reducing stress and fear when sharing the road. Furthermore, a cyclists awareness campaign is a great way to partner with a municipality, local businesses and cycling communities to promote safe practices. Through these partnerships, products like cycle guides and car decals can be handed out in the public. A series of posters will be placed in community areas, parking lots, bike lock-ups, and distributed to supporting organizations; this series will be a quick reminder for road users to follow the law and share the road. These deliverables plus potential future additions like radio ads, app, and website will create a significant presence in the community.
This project is intended for the City of Nanaimo but can be easily applied to other small cities across Canada. With a potential for growth, it may help many communities develop a better road-safe culture.
Software: Adobe Illustrator, Adobe InDesign, Adobe Photoshop