Problem: Snowy Owl Soap Company is looking for a new package design for the line of soap bars.
Audience: Middle aged female gift buyers and will be sold almost exclusively at craft markets.
Rationale: Snowy Owl is a soap company that produces bars of soap with a distinctive “rough” top side and swirling colour. I decided to use this feature to base my package design. The bar of soap is meant to act as a natural background for the owl, possibly creating the image of clouds or a mountain top. The open based packaging is meant for distribution at a farmers market or craft fair, enabling potential buyers to see, touch, and smell the product. Not only does the black and white packaging fit thematically, it is meant to contrast the colourful soap and emphasize the product.
Software: Adobe Illustrator, Adobe InDesign